Get exactly what you need. We understand that each client and date of training is entirely unique. The best results come from a tailored approach: We focus on the individual needs of each customer.
We can do full-day, half-day, or an-hour-at-a-time sessions for you and your team. Just tell us what you need, and we'll do the rest.
Email Success--Don't Send the Wrong Message Unclear emails leave others confused. Errors in emails risk tarnishing your and your company's reputation. And, of course, the wrong
tone may even damage critical business relationships.
When as much as 90 percent
of your written business communication today is by email, how do you make sure
that your emails are polished and professional? What You'll Learn
- Write and respond to e-mails faster.
- Stop fumbling over how to begin … no more writer’s block.
- Add professional polish to everything you write.
- Write e-mails with confidence and the appropriate tone.
- Eliminate wordiness and improve clarity.
- Sound more authoritative and persuasive.
- Eliminate grammatical errors and other mistakes that damage your credibility.
- And more
Effective Business Writing
This workshop is designed for those who have a good grasp of grammar usage, spelling, and punctuation and want to take their writing to a higher level. Rather than concentrating on grammar basics, this workshop focuses on getting started, being creative, understanding your audience, being persuasive, and delivering positive, complete messages your audience will immediately understand.
What You'll Learn- Finding your “voice” (professional vs. casual, serious vs. humorous)
- Words that compel your reader to keep reading
- Tips to keep your sentences and paragraphs concise, focused, and flowing
- Persuasion techniques that strengthen every e-mail letter, memo, or proposal
- Using a critical eye to make sure you’re presenting your ideas logically
- Choosing power words
- Eliminating wordiness
- Simple proofreading and editing tips
- Checking your document’s level of readability
- Creating "scannable" documents
- Helping your reader "see" your message
- Using concrete examples to help your reader understand your message
- Overcoming writer’s block
- And more
Grammar and Proofreading BootcampGet back to the basics. In this fast-moving, engaging workshop you'll revisit the fundamentals of grammar and proofreading, get quick tips on how to remember the rules, and learn why effective writing is a key to success in the business word. This workshop is nothing like the grammar classes you took in school. It's exciting and truly effective in refreshing you on the basics of business English.
What You'll Learn- How misplaced modifiers can confuse your meaning
- A simple way to make sure subjects and verbs agree
- Return it to "Jo or myself" or "Jo and me"? Secrets to choosing the right pronoun
- The most misused words in business and the words that don't exist
- Are you a commaholic? Learn when a comma is essential
- Apostrophe: Proper use keeps your meaning clear
- Rules for using punctuation with quotation mark
- Are you proofreading or editing? Why it's important to know the difference
- Expert editors' tricks for spotting their own mistakes
- The words most often misused in business communication
- Proven shortcuts that will ensure your documents are error-free
- And more
| Design Tips for Non-DesignersGreat design grabs your audience's attention and gets the results you desire. Understanding the basic design principles can help you create brochures, newsletters, flyers, ads, and more that have both professionalism and pizzazz.
What You'll Learn- The essential elements of great design and how they establish tone
- How to create “hot spots” that get your reader's attention
- Why white space is so critical — even if you really need that space for text
- Quick and simple techniques for creating easy-to-read, visually impressive charts
- The psychology of color — and how to use it most effectively
- Shortcuts for turning out polished projects when you’re in a time crunch
- How to avoid graphic overload
- And more
Creative Marketing
Understand the latest marketing trends, tips, and techniques. The old rules of marketing and public relations no longer exist. Web 2.0 has changed the world of marketing, and you need to know what to do to tap into this new market.
What You'll Learn- The latest trends in e-marketing, from email to vlogging
- Target your customer more effectively using demographics
- How to use branding to create a customer experience
- Write fresh copy to add power and polish to your marketing campaign
- Dos and don'ts of design for print and e-media
- Use benefit language to "speak" to your audience
- Strategies to keep your reader moving through your campaign
- Techniques for writing for the web
- And more
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